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MatnaFlex
In this project, the client was rebranding and wanted to target the right audience with a new name and localization strategy. We planned a three-video campaign, with two videos focusing on mattresses and pillows, and a third on other products. After finalizing the scripts, casting took longer than expected due to specific client requirements, but we successfully found the right talents and completed the first two videos in one day. The post-production was completed within three days. As we managed the client’s social media, we boosted each video for a week, delivering the message clearly to the target audience with successful results.
Objectives
In this interesting case when we first met the client, they were replanting and changing the name of the brand and also mentioning that the client owns the factory and the showroom after a couple meeting objectives were the product mentioning the new brand name and localization to target the correct audience. The plan was to create a three video campaign, two of them to focus on the mattresses and pillows and the third one to focus on the other product.
Tactics
Weimmediately started writing the scripts for the first two ads since they were somehow related to each other after approving the scripts we started with Casting. It took us a little bit longer than usual, but the client had very specific requirements in terms of the talents and the videos After a couple days. We were able to find our talents and set up the locations and shooting dates the plan was to shoot the first two videos in the same day and move it to the post protection while planning the third and last video the idea was clear the objective where clear all we had to do is plan the shoot and it went smooth. The shooting was simple and focused on objectives and within three days, the final output was ready.
Results
Since we were handling the social media accounts for this client, we were the one responsible for the publishing time and the digital media ads the plan was to boost each video for a whole week and then move to the next one, the message where delivered clearly to the targeted audience and the reach was exactly how we expected